The concept behind ZAIKO is an innovative fashion brand that works around the consumer, focusing on their sole needs and desires.

Deriving from the idea that the fashion market prescribes the consumers tastes through heavy marketing including social media, campaigns, advertising, celebrity endorsement and constantly changing trends. Consumers spend fortunes on cheap, non-sustainable fast fashion that ends up going to waste.

I wanted to create a brand where the consumer is the taste maker, making made-to-order customisable fashion in the norm.
Not only this, but ZAIKO creates 100% hypoallergenic, sustainable fashion, creating inclusivity for all skin types and skin conditions.

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ZAIKO Website Mock-Up - https://tourayzakia.wixsite.com/zaiko

SS20 Lookbook - https://issuu.com/tourayz/docs/zaiko_ss20_lookbook