Daily Paper x Cove

Daily Paper x Cove is a sustainable brand collaboration between Amsterdam based fashion and lifestyle brand, Daily Paper and Californian based sustainable water bottle company Cove. As part of a Brand Communication module at University in my first year, I chose to focus on how to enhance Daily Paper's graphic communication and their sustainability efforts. 

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After researching into Cove, I found that a great, strategic way of promoting both brands in a mutually beneficial way to increase sales, form a sense of community around the brands and improve both their e-commerce and retail presence, I created a collaboration campaign for a 100% sustainable water bottle. Along with this, I have designed a detailed marketing plan, graphic mock-ups of packaging, e-commerce and physical in-store campaigns.